Moments The Story The Edit The Team Contact Inquire

Est. 1999 · New York + Destination

The Team.

A private collective.
Personally matched to you —
based on your style and aesthetic.

Stacey Lyn — Founder, Once Upon a Bride

Stacey Lyn Weinstein

Founder & Emmy-Nominated Hairstylist

Stacey Lyn founded Once Upon a Bride in 1999 while working on set at The View and running her first New York salon in Nolita. After styling a friend's wedding, referrals quickly followed — and what began organically soon evolved into Stacey representing hair and makeup artists.

Drawing from her network in television, editorial, and New York salon culture, Stacey created Once Upon a Bride to give brides access to artists and a level of beauty experience that previously felt reserved for celebrity, fashion, and media clientele.

Her career has spanned some of the most recognized platforms in media, including CBS News, The View, and Bravo. As Bethenny Frankel's private hairstylist for over a decade, Stacey appeared and worked on multiple television productions, including Bethenny Ever After, Bethenny & Fredrik, Watch What Happens Live, and The Bethenny Show.

Her work on The Bethenny Show earned a Daytime Emmy nomination.

When Brides assembled a “Dream Team” of industry experts, Stacey was selected as their beauty authority.

•  Guest Artist + Educator at Paul Mitchell, NY  •  Bridal Classes at Loft 26 New York

Today, she leads a private collective of New York's most sought-after artists.

The Artists

Each artist is matched to you personally — based on your vision, your style, your wedding day story. You are never assigned randomly. You are paired intentionally.

The Tiers.

01

Visionary

Stacey Lyn & Editorial Team.

Complimentary consultation with Stacey prior to your trial
Paired with her personally chosen makeup artist
Multiple looks explored at trial
Hair, color, and extension guidance

Work directly with Stacey Lyn — celebrity-trusted and the artist behind some of the most memorable bridal moments in New York. She brings her full attention and precision to every client, from the first conversation through to the final look.

02

Collective

Precise. Technical. Uncompromising.

Educators and advanced technicians
Expertise across textured and fine hair
Three hair looks at trial
Skin, brow, and complexion consultation

For looks that require a more detailed approach. These are Stacey's most technically skilled artists — specialists in complex updos, extensions, thinning hair, and working confidently across all textures and hair types. Each is chosen for their ability to navigate complexity and execute highly considered looks for both bride and bridal party.

03

Signature

Luminous. Personal. Modern.

Relaxed, considered approach
Hair worn loose, soft, or gently pulled back
Luminous, light-handed makeup
Trial guided by your reference photos

For the bride who knows exactly what she wants. The Signature artists focus on light-handed makeup with an emphasis on skin — fresh, luminous, and clean, with the option to build into a soft, natural smoky eye. Hair is worn down, softly styled, or gently pulled back — unhurried and entirely natural in feel.

04

Also Available

Wedding Day Content Creators.

Atmosphere. Emotion. The in-between.

Available on request through our extended creative team — trusted partners capturing the wedding weekend as it unfolds.

Begin With Us.